SAP IPR Intelligent Product Recommendation
When AI assists with product recommendations, your sales become faster and more customer oriented.
The better sales representatives understand customer needs, the more accurate their product recommendations are - and the more deals they can close in the same amount of time. SAP IPR (Intelligent Product Recommendation) is a real game changer here, as it supports your sales team in asking specific questions about customer needs and workflows. Or it reads tender texts and interprets them. On this basis, it automatically creates relevant recommendations that are fed from (historical) sales data and their technical configurations. It also outputs delivery times, sustainability data and economic key figures (TCO parameters) for them – this is a powerful tool, especially for products with many variants and complex product ranges. The result: sales productivity increases, training costs fall, errors are minimized and customer satisfaction increases.
What data does SAP IPR deliver for you?
Firstly, product recommendations – with a confidence rating, by the way, which shows how suitable IPR considers the individual suggestions to be. It also lists information such as delivery times, CO2 footprints and TCO parameters. Overlaps between individual product features can be compared, making it easier to make decisions based on machine learning - supported by historical data from sales.
Our role here: We’ll help you "translate" the information for the AI with ORBIS CX and show you how to make your existing data sets accessible in such a way that a real gain in efficiency is achieved.
What ORBIS can do for you with SAP IPR?
With us, the efficiency gains don't just start when SAP IPR is already running - we also ensure smooth implementation. As specialists in process consulting for SAP-driven customer experience ecosystems, we know the challenges you face. We don't just want to be judged by the fact that your processes perform reliably and quickly, but above all by the fact that everything feels very easy for you. Get started with us right away and take a look at our IPR demo landscape to see the benefits for yourself. Place your trust in ORBIS as the first mover on the market when it comes to IPR applications.
Your key benefits with Intelligent Product Recommendations
- They shorten your customers' search and decision-making processes.
- They make complex products and product ranges easily accessible.
- They accelerate the sales process.
- They minimize training costs and generate more sales in the same amount of time.
- The solution supports you with the global marketing of your products.
How IPR contributes to your company's success
Relevant recommendations
SAP IPR uses customer and sales data to deliver relevant product recommendations and to shorten the time to quote by 60-95%.
Automated sales processes
The solution automates the individual sales process and translates customer needs into optimal products and configurations. This allows you to increase your sales by up to 10%.
Higher margins
In daily use, margins and profits increase thanks to faster product recommendations and greater customer satisfaction.
Customer Self Service
You enable your customers to quickly find the right product in online stores – without the help of sales staff.
What makes SAP IPR so powerful?
Large Language Models
SAP IPR uses machine learning. When customers specify their requirements, machine learning provides intelligent and tailored suggestions based on historical sales data and the product/product configuration requirements. It also gives a "confidence score" that shows how certain the AI is that it has actually delivered the right suggestion. - An important feature for making the right decisions with confidence.
Generative AI
IPR and generative AI can understand, process and interpret inputs with continuous text and tender texts. On this basis, they determine what customers actually need and give the corresponding recommendations based on SAP data and AI knowledge. In practice, this is a big advantage because customers can use requirements instead of design information as a basis for inquiries.
SAP data is integrated
The flexible data model design enables the integration of features using classification data from SAP S/4HANA on-premise systems, private cloud or ECC, among others, and the use of data models for machine learning. Historical sales transaction data extracted from the above-mentioned systems can also be recorded and processed.
Perfect cooperation with SAP CPQ
When creating specific quotes, SAP IPR in conjunction with CPQ (Configure Price Quote) not only provides suitable product suggestions including configuration, but is also able to generate a price suggestion based on historical prices and typical condition agreements. This is helpful for price determination, which significantly speeds up the quotation and sales process.
SAP Sales Cloud and SAP IPR
Integrated directly into the SAP Sales Cloud, IPR facilitates the quick and convenient selection of suitable products and delivers budget quotes within minutes. This allows you to create more transparency for all project participants at an early stage of the sales cycle and prevent surprises at the end of the quarter.
I’m here to help you
Eric Grünemeier (SAP CX Account Manager)
Tel.: +49 681 9924 237
Email: Eric.Gruenemeier(at)orbis.de