From a centralized editorial team to a decentralized editorial team: how to successfully change internal communication
Sectors: Non sector-specific
Duration of webinar: approx. 60 minutes
Are you part of internal communications and responsible for creating cross-departmental corporate communications on your intranet? Then you are probably familiar with the problem of slow editorial times via the central department. In addition, other teams in your company are unable to present their information themselves. A change to a decentralized editorial team is needed!
With a decentralized editorial team, you have specialists from all areas of the company who support you independently in the creation of information. This not only relieves your daily workload, but also enables faster editorial times and a variety of perspectives on your intranet.
In our webinar, we will share our experiences as well as tips and tricks for setting up a decentralized editorial team with you. We talk about:
Identification:
Clear allocation of roles & understanding on the intranet
Capability:
Possible training concepts
Routine:
Cooperation & regular appointments
Community:
Community building in the editorial team
We see the change from a centralized editorial team to a decentralized editorial team less in the system and the authorizations, but more in the change in work culture, the view of internal communication and a changed sense of responsibility.
We will take you into our world of thought. After this webinar, you will know the first steps and stumbling blocks of change. Together with you, we will create an editorial community that will bring your intranet to life.
Contents of webinar
- Differences between centralized and decentralized editorial teams
- A look at the typical pain points in the centralized editorial team
- Supporting the transition to a decentralized editorial team
- The editorial community and its advantages
- Questions & answers
Speaker
Ariane Wode
Change Consultant
